Animation – Pure Insurance Campaign

ADVERTISING

Lifestyle inspired illustrations come to life through animation for a advertising campaign.
I worked with a team of animators on this digital and print campaign for a USA premium insurance brand.

The brief was to create flowing line work and hand painted type capturing the lifestyle of their clients at home, rest and play.

The initial stage of the project was creating interiors and objects that alluded to the type of home life Pure Insurane clients could relate too. See sketcehs below.

I worked through a series of concepts with the agency to reach the final three artworks.

To see more of my sketchbook pieces and work in progress, please click here.

My handpainted lettering in progress.

To see more of my hand painted type work click here.

The final artwork used for the animations. Incoporating a wash of colour.

Home Lovers – Illustration animated

Art Lovers – Illustration animated

Boat Lovers – Illustration animated