Animation – Pure Insurance Campaign
Lifestyle inspired illustrations come to life through animation for an advertising campaign.
I worked with a team of animators on this digital and print campaign for a premium insurance brand in the USA.
The brief was to create flowing line work and hand painted type capturing the lifestyle of their clients at home, rest and play.
The initial stage of the project was creating interiors and objects that alluded to the type of home life Pure Insurance clients could relate too. See sketcehs below.
I worked through a series of concepts with the agency to reach the final three artworks.
Hero- Illustration animated
Home Lovers – Illustration animated
Art Lovers – Illustration animated
Boat Lovers – Illustration animated
My handpainted lettering in progress.
To see more of my hand painted type work click here.
The final artwork used for the animations. Incoporating a wash of colour.