Animation – Pure Insurance Campaign

Lifestyle inspired illustrations for part 2 of a digital campaign –  bringing simple line to life through animation for an advertising campaign.
I worked  again with a team of animators on this digital and print campaign for a USA premium insurance brand.

The brief was to create flowing line work and hand painted type capturing the lifestyle of their clients at home, rest and play.

To see my other Pure Insuramce campaigns please click here.

Vista Lovers – Illustration animated

Car Lovers – Illustration animated

Jewellery  Lovers – Illustration animated

My handpainted lettering in progress.

To see more of my hand painted type work click here.

The final artwork used for the animations. Incoporating a wash of colour.